We don't sell services. We solve problems and build systems.
Discovery to deployment to ongoing growth. Sherpa builds the infrastructure businesses need -- websites, marketing engines, custom applications, and everything in between.
Named for the Roman aqueduct at Segovia, Spain -- freestanding stone, no mortar, functional for 1,900 years. Every engagement starts here. We build the system before we build anything else.
Three core packages that stack. Same pricing across all verticals. Clients start at Base Camp and climb. Add-ons available independently.
Every architectural choice optimizes for speed, margin, and competitive advantage. The skills and pipeline orchestration are the trade secret.
Static-first framework for performance and content. Global CDN. Sub-second loads. PageSpeed 95+. Used by Google, Visa, Microsoft.
Blog content generates via AI, pushes through webhook, Astro redeploys on Cloudflare in seconds. No WordPress. No plugins. No caching. Instant publish.
Campaign email on client domain. DKIM authenticated. Tracking pixels, open/click/bounce metrics. Warm-up automation built in.
Claude Opus for strategy/copy. Gemini for images and hallucination controls. Nano Banana for bespoke brand imagery. Pipeline enforces brand voice and quality targets.
Custom Claude Code skills orchestrating discovery-to-deployment. Competitive audits, market recon, style guides, logo creation, site scaffolding -- one session, under two hours.
Scrapes public web presences, classifies businesses, generates icebreaker lines for outreach. TLS fingerprinting. Gemini 3.1 summarization.
Most agencies are stuck in 2018 -- template sites, manual workflows, and opaque reporting. We've audited the competition. Here is what we found.
| Typical Agency | Sherpa | |
|---|---|---|
| Discovery | Skip it. Template the site. Start billing. | Full Segovia Engine -- positioning, recon, brand strategy before a line of code. |
| Platform | WordPress templates from 2018. Squarespace. Webflow. | Astro on Cloudflare CDN. Static-first, sub-second, $0 hosting, PageSpeed 95+. |
| Technical Quality | Broken links, missing meta tags, no structured data, slow load times. | Schema, JSON-LD, structured data, performance-first architecture, auto sitemaps. |
| Growth Strategy | Charge $300-$1K/mo. Actual work: Google Ads. Client can't tell what's organic vs. paid. | Transparent: organic growth (Ridge Line) and paid ads (Summit Push) are distinct tiers with distinct reporting. |
| Location Pages | One template duplicated per city. Same content. Google penalizes it. | Unique content per page. Local landmarks, area-specific details, real research. |
| Automation | Manual everything. Maybe one blog post a quarter. No social strategy. | Client snaps a photo, AI auto-publishes to blog + 4 social channels. Systems run on autopilot. |
| Custom Builds | Out of scope. "We just do websites." | Calculators, dashboards, portals, data tools -- if you can describe it, we can build it. |
| Speed | 4-8 weeks for a basic site. Sometimes months. | Discovery to deployed site in under 2 hours. Production-ready in a day. |
| Margins | High labor. WordPress hosting. Plugin licenses. Thin. | $0 hosting. Sub-penny email. ~100% hosting, 70%+ marketing, 90%+ ads. |
Same pricing. Same tiers. Different pipeline templates, content strategies, and industry intelligence. Each vertical gets its own Segovia discovery flow.
Project-photo-heavy. Seasonal campaigns (pool season, winter HVAC, storm damage). Before/after galleries. CTA: "Get a Free Quote."
Authority-first. Provider bios and credentials. Patient education blog. HIPAA-conscious imagery. CTA: "Book an Appointment."
Trust and authority. Thought leadership blog. Credential and case-study-driven. CTA: "Schedule a Consultation."
Standalone products for the financial advisor market. Full menu for the September conference (50 advisors). Let them pick what they need.
Not generic AI content -- each advisor gets a custom persona document (Lawain's proprietary methodology) that captures their voice, philosophy, client base, and differentiators. The engine then generates compliant blog posts, newsletters, social content, and drip campaigns that sound like them. Standalone via Resend or plugs into existing stack. Target: 500 advisors = $249,500/mo.
SEC-sourced advisor data (sec-api.io). Firm analytics, AUM tracking, competitive intelligence, prospecting. Built for distribution hubs, broker-dealers, wholesalers.
Automated sequences via Resend. Tracking pixels, open/click rates, warm-up automation. Replaces Mailchimp/Constant Contact at a fraction of cost.
Guide for advisors considering independence. Top-of-funnel email sequence. BreakawayAdvisor.com landing page. Feeds leads into the content engine.
Bespoke tools: financial calculators, client portals, reporting dashboards. 90-120 day delivery. Licensed, not sold. Annual renewal (BlackRock playbook).
One-time builds fund the operation. Recurring revenue builds the future. The goal: mailbox money that compounds until the day job becomes optional.
Real numbers. This is why margins are structurally superior.
| Line Item | Our Cost | We Charge | Margin |
|---|---|---|---|
| Website Hosting (Cloudflare) | $0 /mo | $75 /mo | ~100% |
| Backlink Building Tool | ~$150 /mo | In $500-750 retainer | Absorbed in tier |
| Email Delivery (Resend) | <$1 per 1K emails | In retainer | ~99% |
| AI (Claude Max) | ~$200/mo total | Amortized across clients | Improves with scale |
| Lead Enrichment (Gemini 3.1) | <$0.01 per lead | Internal tool | Near zero |
| Domain Registration | ~$10 /year | Client-owned or included | Pass-through |
From pipeline to platform. Each phase builds infrastructure for the next.